Experience

Image by Joshua Sukoff

Professional Summary

Experienced SEO and Digital Marketing Manager.

  • Technical SEO Manager at a Marketing Agency and Consultancy in San Diego, focusing on S&P 500 Companies

  • Experienced in local marketing for SMBs

  • Management Experience for digital marketing teams

  • Proficient in SQL, Excel, Final Cut Pro, Affinity Design, and a variety of technical enterprise SEO softwares

Work Experience

  • Technical SEO Manager on S&P 500 Brand

  • Implement Technical SEO strategies, from indexation initiatives to site platform updates

  • Manage large SEO site audits focused on technical strategies and site health

SEO Specialist

October 2018 - April 2020

Tech

Technical SEO Manager

April 2020 - Present

  • Provided SEO Services for S&P 500 company on global scale

  • Created SQL queries for data extraction used by SEO team and client.

  • Developed process for indexation and crawl rate analysis for over 1 million pages

  • Migrated over 10 million pages to new management structure, ensuring SEO integrity and performance

  • Implementation of product level strategies and updates based on industry trends

  • Development of product initiatives with executive team based on stakeholder inputs

  • Coordinated SEM products with marketing and sales teams to align offerings, client expectations and company collateral

SEO & PPC Supervisor

April 2016 - September 2017

  • Performed strategic analysis for client websites; including competitor SWAT analysis, keyword placement strategies and selected industry strategy and content development

  • Implemented and managed custom call tracking solutions for clients

  • Developed SEO process improvements with management and team leads

SEO Specialist

December 2013 - July 2015

  • Developed process for website style QA testing in TFS

  • Migrated over 1000 custom and 2000 semi-custom websites to new web management system in 8 months

  • Integrated Selenium scripts into quality assurance program to increase automation for product builds and releases

Senior SEO Product Strategist

September 2017 - October 2018

  • Managed team of 12 SEO specialists and PPC specialists

  • Implemented Salesforce processes and project outlines for SEO team

  • Developed SEO process improvements for increased team efficiencies

  • Managed client retention and cancellation processes for SEO and PPC product offerings

  • Improved internal department communications

SEO Analyst

July 2015 - April 2016

  • Managed Google Analytics and automated reporting system used on over 400 SEO clients

  • Successfully and consistently improved client rankings to top of page 1 in Google for competitive search markets

  • Developed SEO "How-to" videos for clients, improving client understanding of concepts and reporting metrics

Quality Assurance Tester

December 2012 - December 2013

Relevant Coursework: 

High Technology Ventures
Strategic Marketing
Leadership
Advertising
Business Policy and Strategy
Public Finance
Teams and Leadership
Consumer Behavior                  
Organizational Behavior
Marketing Research
Lean Management

B.S. Business Management

Minor: Austrian Economics

2008 - 2012

Education

High School

2004 - 2008

©2020 by Michael Louderback.